April is Earth Month, and people and companies around the world are striving to get a little greener – including H&M.
The fashion retailer just launched a new line, the H&M Conscious Exclusive, that's made using sustainably resourced materials.
Items from the collection are labelled as "premium womenswear" but are actually more affordable than you might expect, with pieces starting as low as $29.99.
The collection incorporates three new materials that are made from agricultural byproducts like algae biomass, pineapple-leaf fibres and citrus peels. And not only are they good for the environment, but they're cute, too!
This line is so popular that some pieces are already completely sold out online. So if there's something you want to add to your wardrobe, make sure you hurry! Standard shipping is $7.99.
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